The Unforgettable Buzz Book

The Unforgettable Buzz is the first and only book ever written on the topic of Electric Football. Yet it's about much more than just a game. It's about receiving the best Christmas gift ever - that's what Electric Football means to millions of Baby Boomers who grew up between 1950 and 1980.

But it's also about how Tudor Metal Products President Norman Sas established Electric Football as one of the longest running and most beloved games in all of toy history. Under Norman's guidance Tudor's line of NFL Electric Football games spent a decade as NFL Properties' top-earning item. No other toy can make such a claim.

Authors Earl Shores and Roddy Garcia have spent over a decade carefully weaving the timelines of Electric Football, Baby Boomer culture, and the NFL into perhaps the most complete "toy story" ever written. With over 300 images and a stunning cover-to-cover design by Marvel Graphic Artist Michael Kronenberg, Christmas morning is always just a page-turn away in The Unforgettable Buzz.

651 Pages

Availability: In stock


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The Unforgettable Buzz was inspired by a simple premise: For millions of Baby Boomer boys, finding an Electric Football game under the tree was "A Christmas Story" moment - that is, receiving the best gift ever.

Yet the story of Electric Football ranges far beyond Christmas morning. With the fate of Tudor Metal Products riding on his decision making skills, 23-year-old Norman Sas invented Electric Football at a time in the late 1940's when both television and football were starting to make their mark on American culture. The growing popularity of a toy and a sport intertwined over the next decade, as football became a fixture on television and Electric Football achieved featured toy status in the Sears Christmas Wish Book.

Mr. Sas' knack for exquisite timing surfaced again when he landed an NFL license for Electric Football right on the eve of the NFL-AFL merger in 1966. For the next decade Tudor's line of NFL Electric Football games would provide NFL Properties with nearly two-thirds of its income. This remarkable success came despite competition from three other Electric Football makers, including one by run a former Tudor employee.

The Unforgettable Buzz is the first and only book ever written on the subject of Electric Football. But the book is about much more than just a game. It also chronicles the rise of the NFL and the hyper-expansion of the Boomer generation toy industry. Only during this unique period of time could Electric Football have come into existence and flourished as professional football soared to the exalted cultural summit of "America's Game."

Discover how Norman Sas and Tudor Industrial Designer Lee Payne established Electric Football as one the longest running and most beloved games in all of toy history. It's all in The Unforgettable Buzz.

"The Unforgettable Buzz is a thoroughly researched and cleverly written study of electric football. Every Baby Boomer who played the game - and that's all of us - will love this book."
— Ray Didinger, Pro Football Hall of Fame Sportswriter and NFL Films Emmy® Award Winning Writer and Producer

"This is such a great book. It immediately took me back to those special moments of my childhood. Shores and Garcia have done their homework in opening a sacred portal to the past."
— Rick Burton, David B. Falk Professor of Sports Management, Syracuse University

"The Unforgettable Buzz is a must read for anyone who loves football, follows the toy industry, or wants to connect with a classic game and hobby."
  — Doug Strohm, president, Tudor Games

"A fascinating and absorbing look at the life and history of one of America's (and my own) best-loved games, all played out against the backdrop of its times, the booming consumer culture and always-competitive toy industry."
  — Christopher Byrne aka The Toy Guy©,